Withdraw, Regroup, Rearm!


Dear Commanders,

Following a slow start to the campaign and communication with a our Kickstarter backers, we have received some fantastic feedback, both encouraging and constructively critical. Not only have we attracted the backing of some very experienced Kickstarter users, but also from some first-timers, so it is clear to us we are doing something right with Fog & Friction WWII!

The response to the game itself has been very positive, so we are happy in the knowledge the game is solid and you want it published, which is great! The reality is we tried to Kickstart the project too early, before raising enough awareness and following for the game. So in light of the feedback, and in line with our own feelings, we have decided to suspend the current Kickstarter and relaunch it later in the year. This is a strategic withdrawal, not a retreat!.. and certainly not us dressing up a defeat in Dunkirk propaganda!

 

Adapt and Overcome

We hope that re-launching the project will put us in a much stronger position to have a successful Kickstarter and get the game into your hands! It will allow us to do three main things:

1. Correct our accounting error and lower the overall goal amount. We will also address the costing of the higher level pledges to reflect the new target and give better value for money.

2. Give us time to build a larger community around the game, spread the word and, perhaps most importantly, gather some independent third party previews/reviews.

3. Finalise the expansion decks for the stretch goal and manufacture some prototype play mats so we have them ready at the start of the campaign.

Obviously, we apologise for essentially failing you this first time and are now even more determined to be successful. Another Churchill quote seems appropriate here…

“You ask, what is our aim? I can answer in one word: It is victory, victory at all costs, victory in spite of all terror, victory, however long and hard the road may be; for without victory, there is no survival.”

V-fingers

Ok, so that’s maybe a little melodramatic, but hopefully you appreciate the sentiment!

A Call to Arms!

So we are going to do all we can ourselves to push the game forward, but we also appeal to you for continued help and support. Please like us on Facebook, follow us on twitter, chat about the game on forums and blogs, and help us fill out the BGG game page with lots of cool stuff! We also encourage you to sign up to our forums and discuss the game with us there, post up After Action Reports and share your ideas and suggestions.

We are in the process of approaching bloggers, reviewers and gaming clubs directly, but if you know of any interested parties or would like to write about the game yourself, please don’t hesitate to contact us to see if we can help you in any way.

A big thank you for all your support and encouragement so far, without you we are a High Command with no Generals. It is for you we want to achieve victory!

Tom & Jeremy

Pondfoot Games War Office

 

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